Define the Brand
Define Your Brand
You are your brand. How powerful is that? That was one of the most powerful revelations I discovered during my journey of unlocking the GOD Brand in me. Yes, I said the GOD brand in me. That’s exactly what we are designed to do. We are designed to reveal the GOD in us, to the world around us. GOD is an amazing Creator, and in the beginning HE speaks about his Creation with each of us in mind. The same genius in GOD is the same genius He puts in each of us.
It’s imperative that you grasp a strong understanding that you are your brand, and your Brand first begins with Identity. You must begin by defining, “Who you are.” When people see you, and hear about you, what are they receiving. The message is “what are you communicating verbally, and non-verbally.”
The more you are aware of who you are, and whose you are, the more effective you will be in establishing your brand in the earth. Don’t allow the word brand to intimidate you, or make you feel you are carnal because you are expressing who you are in the earth. There are many people who have taken brand out of context; however that’s not you. You are one who will glorify GOD by giving HIM glory for who HE is and what HE is doing through you. There is a kingdom brand model that can be established through each of you. Let’s take a look at Jesus, and how HE executed HIS brand effortlessly in the earth. Jesus was secure in who He belonged to, who HE was, what HIS assignment was, and who HE was called to. That’s an amazing model to follow.
Matthew 16:13-20 New International Version (NIV)
Peter Declares That Jesus Is the Messiah
13 When Jesus came to the region of Caesarea Philippi, he asked his disciples, “Who do people say the Son of Man is?”
14 They replied, “Some say John the Baptist; others say Elijah; and still others, Jeremiah or one of the prophets.”
15 “But what about you?” he asked. “Who do you say I am?”
16 Simon Peter answered, “You are the Messiah, the Son of the living God.”
17 Jesus replied, “Blessed are you, Simon son of Jonah, for this was not revealed to you by flesh and blood, but by my Father in heaven. 18 And I tell you that you are Peter,[a] and on this rock I will build my church, and the gates of Hades[b] will not overcome it
This is how you execute a brand. Who do you say that I am?